The protective cover
When their chin falls back at night, their mouth opens and their breathing struggles. GrowWell keeps their head aligned so they breathe easy, grow the way they should, and wake up truly rested.
Their head settles into the soft center, the raised sides keep it from rolling off, and their neck stays supported. Their chin stays aligned, their mouth stays closed, and they breathe easy through their nose. You'll notice it fast: calmer nights, happier mornings.
During the growing years, how they breathe at night helps shape their jaw and face. Kids who breathe through their nose tend to develop a defined jawline and a balanced profile. Chronic mouth breathing is linked to a longer face and a receding chin. GrowWell keeps their head aligned so their mouth stays closed all night.
It's not too late. Their face and jaw keep developing well into the teen years, and better sleep helps at every age. The Ages 8–14 size is built for bigger kids, with the extra height their shoulders need.
Between two sizes? Go one up, they'll grow into it.
Ages 1–3: 19.7 × 11.8 in, 0.8–1.6 in high
Ages 3–8: 19.7 × 11.8 in, 1.6–2.4 in high
Ages 8–14: 21.3 × 12.6 in, 2.4–3.5 in high
For ages 1–3, start once your pediatrician says it's time for a pillow.
Free tracked US shipping on orders over $60. You'll get your tracking number by email as soon as your order ships. Not the right fit? Returns are simple, just reach out and we'll guide you.
Give them 3 to 5 nights to get used to it, most kids settle in fast. If after 60 nights your child isn't sleeping better, contact us and we'll refund you. No stress, no hard feelings.
A foam-free core of soft, flexible tubes, wrapped in a cozy fiber layer, so it holds its height night after night. The breathable, OEKO-TEX® certified knit cover zips off and goes straight in the washing machine.
Kids who sleep mouth-open can develop “long face syndrome”: a longer face and a receding chin. The right pillow keeps their mouth closed, so their face grows right.
Real parents. Real nights.
Loved by 45,000+ families
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My son's old pillow was way too high for his little neck. This kid-sized design makes so much more sense.
My daughter used to spend ages getting comfortable. Since switching pillows, bedtime has felt a little easier.
We'd been using a regular adult pillow for years. The difference in size and neck support was noticeable right away.
He didn't love the contour on night one, but by the fourth night he was happy using it. Now he asks for his pillow.
I noticed my son wasn't constantly rearranging his pillow at bedtime anymore. Such a small change, but a welcome one.
My son's old pillow was way too high for his little neck. This kid-sized design makes so much more sense.
My daughter used to spend ages getting comfortable. Since switching pillows, bedtime has felt a little easier.
We'd been using a regular adult pillow for years. The difference in size and neck support was noticeable right away.
He didn't love the contour on night one, but by the fourth night he was happy using it. Now he asks for his pillow.
I noticed my son wasn't constantly rearranging his pillow at bedtime anymore. Such a small change, but a welcome one.
My son's old pillow was way too high for his little neck. This kid-sized design makes so much more sense.
My daughter used to spend ages getting comfortable. Since switching pillows, bedtime has felt a little easier.
We'd been using a regular adult pillow for years. The difference in size and neck support was noticeable right away.
He didn't love the contour on night one, but by the fourth night he was happy using it. Now he asks for his pillow.
I noticed my son wasn't constantly rearranging his pillow at bedtime anymore. Such a small change, but a welcome one.
My son's old pillow was way too high for his little neck. This kid-sized design makes so much more sense.
My daughter used to spend ages getting comfortable. Since switching pillows, bedtime has felt a little easier.
We'd been using a regular adult pillow for years. The difference in size and neck support was noticeable right away.
He didn't love the contour on night one, but by the fourth night he was happy using it. Now he asks for his pillow.
I noticed my son wasn't constantly rearranging his pillow at bedtime anymore. Such a small change, but a welcome one.
My son's old pillow was way too high for his little neck. This kid-sized design makes so much more sense.
My daughter used to spend ages getting comfortable. Since switching pillows, bedtime has felt a little easier.
We'd been using a regular adult pillow for years. The difference in size and neck support was noticeable right away.
He didn't love the contour on night one, but by the fourth night he was happy using it. Now he asks for his pillow.
I noticed my son wasn't constantly rearranging his pillow at bedtime anymore. Such a small change, but a welcome one.
My son's old pillow was way too high for his little neck. This kid-sized design makes so much more sense.
My daughter used to spend ages getting comfortable. Since switching pillows, bedtime has felt a little easier.
We'd been using a regular adult pillow for years. The difference in size and neck support was noticeable right away.
He didn't love the contour on night one, but by the fourth night he was happy using it. Now he asks for his pillow.
I noticed my son wasn't constantly rearranging his pillow at bedtime anymore. Such a small change, but a welcome one.
My son's old pillow was way too high for his little neck. This kid-sized design makes so much more sense.
My daughter used to spend ages getting comfortable. Since switching pillows, bedtime has felt a little easier.
We'd been using a regular adult pillow for years. The difference in size and neck support was noticeable right away.
He didn't love the contour on night one, but by the fourth night he was happy using it. Now he asks for his pillow.
I noticed my son wasn't constantly rearranging his pillow at bedtime anymore. Such a small change, but a welcome one.
My son's old pillow was way too high for his little neck. This kid-sized design makes so much more sense.
My daughter used to spend ages getting comfortable. Since switching pillows, bedtime has felt a little easier.
We'd been using a regular adult pillow for years. The difference in size and neck support was noticeable right away.
He didn't love the contour on night one, but by the fourth night he was happy using it. Now he asks for his pillow.
I noticed my son wasn't constantly rearranging his pillow at bedtime anymore. Such a small change, but a welcome one.
My son's old pillow was way too high for his little neck. This kid-sized design makes so much more sense.
My daughter used to spend ages getting comfortable. Since switching pillows, bedtime has felt a little easier.
We'd been using a regular adult pillow for years. The difference in size and neck support was noticeable right away.
He didn't love the contour on night one, but by the fourth night he was happy using it. Now he asks for his pillow.
I noticed my son wasn't constantly rearranging his pillow at bedtime anymore. Such a small change, but a welcome one.
My son's old pillow was way too high for his little neck. This kid-sized design makes so much more sense.
My daughter used to spend ages getting comfortable. Since switching pillows, bedtime has felt a little easier.
We'd been using a regular adult pillow for years. The difference in size and neck support was noticeable right away.
He didn't love the contour on night one, but by the fourth night he was happy using it. Now he asks for his pillow.
I noticed my son wasn't constantly rearranging his pillow at bedtime anymore. Such a small change, but a welcome one.
Our pediatrician encouraged us to look into his nighttime mouth breathing. We followed up medically and also changed his pillow for better-fitting support.
My daughter seems more comfortable when she wakes up, and our morning routine has felt a little smoother lately.
The first thing I noticed was how much better the pillow fit her small bed and shoulders. She looks more settled at bedtime.
My 5-year-old tells me this pillow feels better than his old fluffy one. That's a pretty good endorsement coming from him.
She needed a couple of nights to adjust, but now the pillow has become a regular part of her bedtime setup.
Our pediatrician encouraged us to look into his nighttime mouth breathing. We followed up medically and also changed his pillow for better-fitting support.
My daughter seems more comfortable when she wakes up, and our morning routine has felt a little smoother lately.
The first thing I noticed was how much better the pillow fit her small bed and shoulders. She looks more settled at bedtime.
My 5-year-old tells me this pillow feels better than his old fluffy one. That's a pretty good endorsement coming from him.
She needed a couple of nights to adjust, but now the pillow has become a regular part of her bedtime setup.
Our pediatrician encouraged us to look into his nighttime mouth breathing. We followed up medically and also changed his pillow for better-fitting support.
My daughter seems more comfortable when she wakes up, and our morning routine has felt a little smoother lately.
The first thing I noticed was how much better the pillow fit her small bed and shoulders. She looks more settled at bedtime.
My 5-year-old tells me this pillow feels better than his old fluffy one. That's a pretty good endorsement coming from him.
She needed a couple of nights to adjust, but now the pillow has become a regular part of her bedtime setup.
Our pediatrician encouraged us to look into his nighttime mouth breathing. We followed up medically and also changed his pillow for better-fitting support.
My daughter seems more comfortable when she wakes up, and our morning routine has felt a little smoother lately.
The first thing I noticed was how much better the pillow fit her small bed and shoulders. She looks more settled at bedtime.
My 5-year-old tells me this pillow feels better than his old fluffy one. That's a pretty good endorsement coming from him.
She needed a couple of nights to adjust, but now the pillow has become a regular part of her bedtime setup.
Our pediatrician encouraged us to look into his nighttime mouth breathing. We followed up medically and also changed his pillow for better-fitting support.
My daughter seems more comfortable when she wakes up, and our morning routine has felt a little smoother lately.
The first thing I noticed was how much better the pillow fit her small bed and shoulders. She looks more settled at bedtime.
My 5-year-old tells me this pillow feels better than his old fluffy one. That's a pretty good endorsement coming from him.
She needed a couple of nights to adjust, but now the pillow has become a regular part of her bedtime setup.
Our pediatrician encouraged us to look into his nighttime mouth breathing. We followed up medically and also changed his pillow for better-fitting support.
My daughter seems more comfortable when she wakes up, and our morning routine has felt a little smoother lately.
The first thing I noticed was how much better the pillow fit her small bed and shoulders. She looks more settled at bedtime.
My 5-year-old tells me this pillow feels better than his old fluffy one. That's a pretty good endorsement coming from him.
She needed a couple of nights to adjust, but now the pillow has become a regular part of her bedtime setup.
Our pediatrician encouraged us to look into his nighttime mouth breathing. We followed up medically and also changed his pillow for better-fitting support.
My daughter seems more comfortable when she wakes up, and our morning routine has felt a little smoother lately.
The first thing I noticed was how much better the pillow fit her small bed and shoulders. She looks more settled at bedtime.
My 5-year-old tells me this pillow feels better than his old fluffy one. That's a pretty good endorsement coming from him.
She needed a couple of nights to adjust, but now the pillow has become a regular part of her bedtime setup.
Our pediatrician encouraged us to look into his nighttime mouth breathing. We followed up medically and also changed his pillow for better-fitting support.
My daughter seems more comfortable when she wakes up, and our morning routine has felt a little smoother lately.
The first thing I noticed was how much better the pillow fit her small bed and shoulders. She looks more settled at bedtime.
My 5-year-old tells me this pillow feels better than his old fluffy one. That's a pretty good endorsement coming from him.
She needed a couple of nights to adjust, but now the pillow has become a regular part of her bedtime setup.
Our pediatrician encouraged us to look into his nighttime mouth breathing. We followed up medically and also changed his pillow for better-fitting support.
My daughter seems more comfortable when she wakes up, and our morning routine has felt a little smoother lately.
The first thing I noticed was how much better the pillow fit her small bed and shoulders. She looks more settled at bedtime.
My 5-year-old tells me this pillow feels better than his old fluffy one. That's a pretty good endorsement coming from him.
She needed a couple of nights to adjust, but now the pillow has become a regular part of her bedtime setup.
Our pediatrician encouraged us to look into his nighttime mouth breathing. We followed up medically and also changed his pillow for better-fitting support.
My daughter seems more comfortable when she wakes up, and our morning routine has felt a little smoother lately.
The first thing I noticed was how much better the pillow fit her small bed and shoulders. She looks more settled at bedtime.
My 5-year-old tells me this pillow feels better than his old fluffy one. That's a pretty good endorsement coming from him.
She needed a couple of nights to adjust, but now the pillow has become a regular part of her bedtime setup.
What they don't tell you in stores
A child spends about 10 hours a night with their head in the same spot.
Most of the time, their pillow isn't made for their head, their neck, or their size.
Trouble focusing
Broken sleep leaves less energy for school and homework.
Grumpy mornings and bad moods
Tired from the moment they wake up, they get frustrated faster, and the whole house feels it.
A face that develops differently
In kids who sleep with their mouth open for a long time, the jaw can develop set back. Doctors call it "long face syndrome."
That's why a kid's pillow shouldn't just be soft. It needs the right height, hold its shape all night, and keep their head and neck aligned so they breathe through their nose.
The Fryqo GrowWell difference
Under the cover, hundreds of tiny flexible tubes hold their height all night without flattening, wrapped in a soft fiber that's gentle on their cheek. Their head stays aligned with their spine, so they stop searching for the right position.
Their head rests right in the center
Raised sides gently support their neck
A height made for their age
Three sizes
A pillow that’s too big won’t last longer. It just supports them less. Choose the size for their age, even in a bundle.
One for each kid? $99 for two.
Mix and match sizes
Free shipping
One for every bedroom
Rated 4.6/5 by 1,121 reviews
60-Night Money-Back Guarantee
